{"id":9397,"date":"2020-11-16T10:07:12","date_gmt":"2020-11-16T10:07:12","guid":{"rendered":"https:\/\/swiipe.com\/?p=9397"},"modified":"2021-09-02T08:45:54","modified_gmt":"2021-09-02T08:45:54","slug":"amazon-kommer-og-hvad-saa","status":"publish","type":"post","link":"https:\/\/staging.swiipe.com\/en\/amazon-kommer-og-hvad-saa\/","title":{"rendered":"Amazon kommer \u2013 og hvad s\u00e5?"},"content":{"rendered":"
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Amazon kommer \u2013 og hvad s\u00e5?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amazon\u00a0mastodonten\u00a0er netop rykket ind p\u00e5 det svenske marked, og\u00a0snart\u00a0banker\u00a0de ogs\u00e5\u00a0p\u00e5 d\u00f8ren\u00a0i det \u00f8vrige Skandinavien. Men hvad har det af betydning for de danske webshops? Et flertal af de danske netbutikker\u00a0frygter\u00a0at giganten vil medf\u00f8re til\u00a0butik\u00a0nedlukninger\u00a0\u2013 men hvad\u00a0er det egentlig Amazon kan, og hvorfor tager de s\u00e5 store markedsandele p\u00e5 de markeder de rykker ind p\u00e5?\u00a0\u00a0<\/p>\n

Det giver vi et svar p\u00e5 i dette blogindl\u00e6g,\u00a0men konklusionen er klar; det bedste v\u00e5ben mod Amazon er at blive endnu bedre\u00a0\u2013 og her har\u00a0vi\u00a0medtaget\u00a0nogle gode r\u00e5d.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvad er Amazon?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amazon er en amerikansk netbutik, som udover at s\u00e6lge egne produkter ogs\u00e5 g\u00f8r det muligt for\u00a0andre virksomheder\u00a0at have en\u00a0online\u00a0salgsplatform.\u00a0Derudover var Amazon en af de f\u00f8rste virksomheder som s\u00e5 fordelen\u00a0ved at tilbyde deres kunder gratis ekspres levering, mod et mindre\u00a0m\u00e5nedligt\u00a0abonnements\u00a0gebyr\u00a0sammen med en r\u00e6kke andre inkluderede services.\u00a0\u00a0<\/p>\n

Amazon blev stiftet af Jeff\u00a0Bezos\u202ftilbage\u00a0i 1994, og hvad der dengang var en online\u00a0boghandler bliver i dag omtalt som v\u00e6rende \u2019The\u00a0Everything\u00a0Store\u2019.\u00a0Mastodonten fungerer nemlig som verdens st\u00f8rste netbutik, med et produktsortiment p\u00e5 mere end 353 millioner produkter\u00a0og et gennemsnitligt salg p\u00e5 mere end 4.000 ordre per minut \u2013 alene i USA!\u00a0<\/p>\n

I Danmark er Amazon allerede\u00a0den netbutik som\u00a0n\u00e6st oftest\u00a0benyttes, og if\u00f8lge FDIH\u00a0er 1,9% af alle\u00a0danske\u00a0internethandler\u00a0foretaget gennem Amazon.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvem bliver p\u00e5virket af Amazon?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amazon\u00a0kommer til at have en stor indvirkning p\u00e5 konkurrencen for webshops, som s\u00e6lger\u00a0produkter som ogs\u00e5 s\u00e6lges af mange andre forhandlere, f.eks. elektronik,\u00a0leget\u00f8j, t\u00f8j eller accessoires.\u00a0Det er formentlig ogs\u00e5\u00a0webshops som s\u00e6lger disse produkttyper som\u00a0kan f\u00e5\u00a0det sv\u00e6rt\u00a0i konkurrencen med\u00a0Amazons.\u00a0<\/p>\n

Hvis du er i\u00a0branchen\u00a0for digitale produkter, vil du i f\u00f8rste omgang ikke blive p\u00e5virket af Amazons\u00a0tilstedev\u00e6relse p\u00e5 det danske marked, da dette\u00a0endnu\u00a0ikke er et\u00a0fokusomr\u00e5de\u2013 dog med undtagelse\u00a0af e-b\u00f8ger og streaming TV, som Amazon\u00a0ogs\u00e5\u00a0tilbyder.\u00a0<\/p>\n

Derudover\u00a0vil\u00a0salg\u00a0af\u00a0dyre produkter, som designes og produceres af virksomheden selv,\u00a0ikke\u00a0i sig selv\u00a0blive p\u00e5virket.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvad vil det betyde for det danske marked? \n<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der findes delte meninger n\u00e5r det g\u00e6lder mastodonten, nogle virksomheder gl\u00e6der sig\u00a0til at Amazon ruller ud p\u00e5 det danske marked,\u00a0da de kan se en fordel i\u00a0selv at kunne s\u00e6lge via Amazon. Men\u00a0de fleste, faktisk\u00a0mere end\u00a08 ud af 10 netbutikker,\u00a0forventer at\u00a0Amazons\u00a0tilstedev\u00e6relse vil medf\u00f8re lukning af butikker, b\u00e5de p\u00e5 nettet og i den fysiske verden.\u00a0\u00a0<\/p>\n

Men\u00a0hvorfor\u00a0kan Amazon\u00a0f\u00e5 netbutikkerne\u00a0til at svede i h\u00e5ndfladerne? Det kan de\u00a0af flere \u00e5rsager, men\u00a0nogle\u00a0af de v\u00e6sentlige parametre er\u00a0bl.a.\u00a0at\u00a0de \u00e6ndrer forbrugernes forventninger til\u00a0at k\u00f8be online, da de\u00a0b\u00e5de\u00a0tilbyder en optimeret k\u00f8bsrejse og en kundeservice som er tilg\u00e6ngelig 24\/7.\u00a0Det\u00a0har derfor aldrig v\u00e6ret vigtigere end nu at v\u00e6re godt rustet til fremtiden.\u00a0For som n\u00e6vnt tidligere, s\u00e5 er det bedste v\u00e5ben mod Amazon at blive endnu dygtigere, og g\u00f8re k\u00f8bsoplevelsen\u00a0p\u00e5 din webshop\u00a0s\u00e5 let som\u00a0muligt\u00a0for dine kunder.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvad kan du g\u00f8re for at konkurrere mod Amazon? \n<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For at din webshop kan konkurrere mod Amazon,\u00a0er det vigtigt at\u00a0det er s\u00e5 gnidningsl\u00f8st som muligt at handle hos dig \u2013 det m\u00e5 ikke v\u00e6re nemmere\u00a0at handle hos Amazon.\u00a0Det\u00a0er derfor ekstremt\u00a0vigtigt at du optimerer din k\u00f8bsproces, s\u00e5\u00a0dine kunder nemt kan handle og betale p\u00e5 din\u00a0webshop\u00a0\u2013 det er nemlig noget af det som Amazon er s\u00e6rlig gode til,\u00a0s\u00e5 derfor er det vigtigt at dine kunder ogs\u00e5 har nemt ved det hos dig.\u00a0\u00a0<\/p>\n

Amazon tilbyder\u00a0det\u00a0de kalder 1-Click Checkout,\u00a0som\u00a0muligg\u00f8r k\u00f8b med blot \u00e9t klik,\u00a0og det vil derfor p\u00e5virke forbrugernes\u00a0fremtidige\u00a0forventninger, da de\u00a0hos Amazon\u00a0i fremtiden vil\u00a0kunne\u00a0k\u00f8be alle produkter p\u00e5\u00a0denne\u00a0\u00e9n\u00a0webshop, med\u00a0bare et klik.\u00a0\u00a0<\/p>\n

Derudover\u00a0b\u00f8r du ogs\u00e5 have ekstra fokus\u00a0p\u00e5 din kundeservice. Du skal\u00a0v\u00e6re tilg\u00e6ngelig\u00a0for dine kunder\u00a0og\u00a0tilbyde dem\u00a0attraktive\u00a0leveringsformer\u00a0som\u00a0optimalt set\u00a0har\u00a0dag-til-dag-levering.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvordan kan Swiipe hj\u00e6lpe? \n<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hos\u00a0Swiipe\u00a0tilbyder vi et\u00a0Swiipe\u00a0Checkout, der udover at v\u00e6re mobiloptimeret og designet efter de nyeste\u00a0forbrugeranalyser,\u00a0ogs\u00e5\u00a0muligg\u00f8r et reelt One-Click\u00a0Buy – ligesom Amazon \u2013 men vi tilbyder dog vores One-Click\u00a0Buy\u00a0p\u00e5 tv\u00e6rs af<\/strong>\u00a0webshops!\u00a0<\/p>\n

Det betyder at\u00a0kunder,\u00a0der har handlet p\u00e5 andre webshops\u00a0samt\u00a0dine tilbagevendende kunder,\u00a0kan lave et k\u00f8b med \u00e9t enkelt klik uden indtastning af k\u00f8bs- og kortoplysninger.\u00a0Det giver den optimale k\u00f8bsoplevelse\u00a0og k\u00f8bet\u00a0gennemf\u00f8res hurtigere og nemmere.\u00a0De danske webshops kan derved helt eliminere den konkurrencefordel som\u00a0Amazon\u00a0har ellers.\u00a0<\/p>\n

Nedenfor kan du se nogle af de\u00a0andre\u00a0fordele\u00a0du ogs\u00e5 f\u00e5r med\u00a0Swiipe:\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Minimere antallet af input-felter<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Swiipe\u00a0Checkout\u00a0reducerer antallet af felter som forbrugerne skal udfylde. Vi har samlet felter s\u00e5som\u00a0\u2019navn\u2019\u00a0og\u00a0\u2019efternavn\u2019, og\u00a0dertil har vi implementeret Google\u00a0Autocomplete, s\u00e5 kundens adresse bliver hentet\u00a0automatisk n\u00e5r\u00a0de indtaster de\u00a0f\u00f8rste\u00a0bogstaver.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Tilbyder forskellige betalingsmetoder\n<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Det er vigtigt at f\u00f8lge med i forbrugernes\u00a0k\u00f8bsvaner, s\u00e5 man altid kan v\u00e6re up-to-date p\u00e5 kundernes foretrukne betalingsmetode. En del kunder v\u00e6lger nemlig ofte en webshop fra, hvis de ikke tilbyder betaling via\u00a0wallets\u00a0som\u00a0f.eks. MobilePay.\u00a0\u00a0<\/p>\n

Det er derfor vigtigt\u00a0at have\u00a0et\u00a0checkout\u00a0som tilgodeser kundernes k\u00f8bsvaner,\u00a0da kunderne i stedet k\u00f8ber hos\u00a0dine\u00a0konkurrerende webshops.\u00a0<\/p>\n

Med et\u00a0Swiipe\u00a0Checkout\u00a0kan du tilbyde dine kunder at betale med\u00a0Dankort, Visa, MasterCard eller MobilePay Online.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Mobiloptimeret oplevelse\n<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Forbrugere er vant til at foretage k\u00f8b via deres mobiler eller tablets, og det er derfor vigtigt at du sikrer dig at din\u00a0webshop\u00a0fungerer\u00a0optimalt p\u00e5 alle\u00a0enheder.\u00a0For at bibeholde dine kunder, kan det v\u00e6re en fordel at kigge ind i din webshops mobile brugervenlighed. Det kan du f.eks. g\u00f8re ved at vise dine kunder deres fremskridt i\u00a0checkout-flowet, med f.eks. flueben, samt benytte Autoudfyld i udfyldningen af b\u00e5de postnummer og gemte personlige oplysninger.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Med et\u00a0Swiipe\u00a0Checkout\u00a0bliver kundernes informationer automatisk\u00a0udfyldt hvis\u00a0de tidligere har handlet p\u00e5 en webshop som benytter sig af\u00a0Swiipe, inklusive kortinformationer hvis webshoppen har\u00a0Swiipe\u00a0som PSP og Indl\u00f8ser. Det er helt unikt\u00a0at kunne tilbyde sine kunder at kunne blive husket p\u00e5 tv\u00e6rs af hjemmesider,\u00a0og\u00a0i takt med at forbrugernes forventninger til online shopping \u00e6ndrer sig,\u00a0g\u00e5r\u00a0vi\u00a0en fremtid i m\u00f8de hvor\u00a0online shopping bliver hurtigere, nemmere og sikrere end hvad forbrugerne f\u00f8r har v\u00e6ret vant til.\u00a0\u00a0<\/p>\n

S\u00e5 hvis du \u00f8nsker at\u00a0styrke din\u00a0konkurrencefordel, s\u00e5 er det alts\u00e5 nu at du skal sikre\u00a0at k\u00f8bsoplevelsen p\u00e5 din webshop er\u00a0helt i top\u00a0–\u00a0og som du har l\u00e6st i dette blogindl\u00e6g\u00a0kan\u00a0du\u00a0sikre din webshop mange tilbagevendende k\u00f8b fremadrettet,\u00a0hvis du s\u00f8rger for at have en optimeret\u00a0checkout-proces.\u00a0\u00a0Du kan hente Swiipe’s gratis plugin lige\u00a0here<\/a>.<\/p>\n

Med\u00a0et\u00a0Swiipe\u00a0Checkout\u00a0kan din webshop blive en del af\u00a0Team\u00a0Swiipe\u00a0og konkurrere mod\u00a0mastodonter\u00a0\u2013\u00a0fordi sammen\u00a0kan\u00a0vi\u00a0bedre\u00a0st\u00e5\u00a0imod\u00a0konkurrencen\u00a0fra\u00a0Amazon.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Amazon kommer \u2013 og hvad s\u00e5? Amazon\u00a0mastodonten\u00a0er netop rykket ind p\u00e5 det svenske marked, og\u00a0snart\u00a0banker\u00a0de ogs\u00e5\u00a0p\u00e5 d\u00f8ren\u00a0i det \u00f8vrige Skandinavien. Men hvad har det af betydning for de danske webshops? Et flertal af de danske netbutikker\u00a0frygter\u00a0at giganten vil medf\u00f8re til\u00a0butik\u00a0nedlukninger\u00a0\u2013 men hvad\u00a0er det egentlig Amazon kan, og hvorfor tager de s\u00e5 store markedsandele p\u00e5 de… Read More »<\/a><\/p>","protected":false},"author":7,"featured_media":9400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9],"tags":[],"yoast_head":"\nAmazon kommer \u2013 og hvad s\u00e5? - Swiipe Payments<\/title>\n<meta name=\"description\" content=\"Amazon er netop rykket ind p\u00e5 det svenske marked, og snart banker de ogs\u00e5 p\u00e5 d\u00f8ren i det \u00f8vrige Skandinavien. Men hvad betyder det for de danske webshops?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon kommer \u2013 og hvad s\u00e5? - Swiipe Payments\" \/>\n<meta property=\"og:description\" content=\"Amazon er netop rykket ind p\u00e5 det svenske marked, og snart banker de ogs\u00e5 p\u00e5 d\u00f8ren i det \u00f8vrige Skandinavien. 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