{"id":6628,"date":"2020-04-22T09:31:45","date_gmt":"2020-04-22T09:31:45","guid":{"rendered":"https:\/\/swiipe.com\/?p=6628"},"modified":"2021-09-02T11:16:58","modified_gmt":"2021-09-02T11:16:58","slug":"koebsadfaerd-aendres-af-corona-sadan-kan-swiipe-hjaelpe-din-webshop-gennem-krisen","status":"publish","type":"post","link":"https:\/\/staging.swiipe.com\/en\/koebsadfaerd-aendres-af-corona-sadan-kan-swiipe-hjaelpe-din-webshop-gennem-krisen\/","title":{"rendered":"K\u00f8bsadf\u00e6rd \u00e6ndres af Corona: s\u00e5dan kan Swiipe hj\u00e6lpe din webshop gennem krisen"},"content":{"rendered":"
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Du har helt sikkert h\u00f8rt at COVID-19\u00a0har eller\u00a0kommer til at have stor indflydelse p\u00e5 online handel og kunderne k\u00f8bsadf\u00e6rd, da shopping,\u00a0som vi kender det i dag,\u00a0er udfordret.\u00a0Indk\u00f8bscentre har v\u00e6ret lukket, alle har v\u00e6ret opfordret til at blive hjemme,\u00a0og\u00a0forbrugerne har derfor omdannet\u00a0deres k\u00f8bsadf\u00e6rd for at\u00a0kunne\u00a0foretage flere indk\u00f8b\u00a0online.<\/p>\n

Det har derfor\u00a0aldrig\u00a0v\u00e6ret vigtigere end nu, for dig som webshopejer,\u00a0at optimere din webshop.\u00a0For alle\u00a0webshops kommer til at\u00a0m\u00e6rke\u00a0til\u00a0krisen og forbrugernes \u00e6ndrede k\u00f8bsadf\u00e6rd,\u00a0og derfor\u00a0kan man ikke komme udenom at en optimeret\u00a0webshop med fokus p\u00e5\u00a0en\u00a0forbedret\u00a0online k\u00f8bsoplevelse er vigtig.\u00a0Webshoppen skal v\u00e6re parat til at tage godt imod de mange\u00a0nye online\u00a0forbrugere; s\u00e5\u00a0betalingen\u00a0fungerer lige s\u00e5 nemt og hurtigt som i en fysisk butik.\u00a0\u00a0\u00a0<\/p>\n

If\u00f8lge\u00a0Foreningen for Dansk Internethandels\u00a0[FDIH]\u00a0nyeste unders\u00f8gelser<\/a>\u00a0oplever hver tredje netbutik en markant fremgang, mens hver sjette ser oms\u00e6tningen blive halveret\u00a0som f\u00f8lge af\u00a0krisen.\u00a0Det er meget dramatiske tal, som viser at danskerne hurtigt har \u00e6ndret deres k\u00f8bsadf\u00e6rd.\u00a0Heldigvis er der,\u00a0if\u00f8lge e-handels ekspert, Patrik M\u00fcller, h\u00e5b forude for de danske webshops,\u00a0som oplever\u00a0nedgang.\u00a0Inden Corona krisen handlede 50% af forbrugerne fra udenlandske webshops, men efter krisens udbrud er det,\u00a0if\u00f8lge Patrik M\u00fcller,\u00a0meget\u00a0sandsynligt\u00a0at danskerne kommer til at handle mere lokalt,\u00a0da det\u00a0i tider som disse, kan\u00a0f\u00f8les mere trygt at handle fra danske leverand\u00f8rer\u00a0–\u00a0og det vil have en positiv effekt p\u00e5 de danske webshops.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvad kan du g\u00f8re for at v\u00e6re p\u00e5 forkant med den \u00e6ndrede k\u00f8bsadf\u00e6rd? \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sp\u00f8rgsm\u00e5let er\u00a0s\u00e5,\u00a0hvad du som webshopejer kan g\u00f8re for at optimere din webshop, s\u00e5 den er rustet bedst muligt til\u00a0forbrugernes\u00a0\u00e6ndrede k\u00f8bsadf\u00e6rd?\u00a0Nedenfor har vi\u00a0samlet\u00a03\u00a0forslag\u00a0til hvordan\u00a0du\u00a0kan optimere din webshop\u00a0og hvordan Swiipe kan hj\u00e6lpe.\u00a0Forslagene kan hj\u00e6lpe dig med at\u00a0v\u00e6re p\u00e5 forkant og \u00f8ge din salgskonvertering, i disse\u00a0Corona-tider.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Et hurtigt checkout<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Det er vigtigt for din webshop at undg\u00e5 komplicerede og lange k\u00f8bsprocesser, og i stedet implementere et kort checkout-forl\u00f8b. Forskningsinstituttet for online brugervenlighed, Baymard Institute, har unders\u00f8gt at 26% af webshop-bes\u00f8gende synes at checkoutprocessen er for lang og besv\u00e6rlig, og at man ved at optimere webshoppens checkout kan forbedre salgskonverteringen med 36,2%. Et kort og simpelt checkout bidrager alts\u00e5 til en god k\u00f8bsoplevelse, og dette er med til at sikre tilfredse og loyale kunder, hvilket bidrager til en \u00f8get salgskonvertering p\u00e5 din webshop.\u00a0\u00a0<\/p>\n

Hos Swiipe er vores mission at forbedre hele online k\u00f8bsoplevelsen, til gavn for b\u00e5de forbrugerne og dig som webshopejer. Med et Swiipe checkout vil dine kunder\u00a0f\u00e5\u00a0et nemt, hurtigt og sikkert checkout \u2013 et\u00a0forl\u00f8b\u00a0som er b\u00e5de brugervenligt og mobiloptimeret, og som du ved hj\u00e6lp af et simpelt, og gratis, plugin kan integrere p\u00e5 din webshop.\u00a0<\/p>\n

Overordnet set handler det\u00a0om at g\u00f8re k\u00f8bsoplevelsen s\u00e5 hurtig og brugervenlig som mulig, s\u00e5 du kan skabe v\u00e6rdi, og s\u00f8rge for at din webshops kunder bliver glade og tilbagevendende.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Flere finansielle ydelser <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I disse\u00a0Corona-tider\u00a0er det\u00a0desuden\u00a0vigtigt, at du er forberedt p\u00e5\u00a0hvad dine kunders\u00a0\u00e6ndrede k\u00f8bsadf\u00e6rd\u00a0indeb\u00e6rer. Nogle vil begynde at lave flere impulsk\u00f8b, mens andre vil fors\u00f8ge at spare. Derfor vil det v\u00e6re\u00a0en\u00a0god\u00a0ide\u00a0for din webshop at tilbyde flere finansielle ydelser, s\u00e5 forbrugere kan dele\u00a0deres\u00a0betalinger\u00a0op over flere m\u00e5neder. Dermed kan du \u00f8ge din konvertering, og fastholde din kundeloyalitet.\u00a0\u00a0<\/p>\n

Researchscape\u00a0har foretaget en\u00a0unders\u00f8gelse\u00a0med mere end 2.000 forbrugere\u00a0vedr\u00f8rende k\u00f8b p\u00e5 kredit. Unders\u00f8gelsen\u00a0viser at 47% af forbrugerne gerne vil have muligheden for at\u00a0kunne v\u00e6lge\u00a0at k\u00f8be p\u00e5 kredit, n\u00e5r de handler online. Ydermere, mener 40%,\u00a0at de ville bruge flere penge p\u00e5 et indk\u00f8b hvis de kunne v\u00e6lge at k\u00f8be p\u00e5 kredit.\u00a0\u00a0\u00a0<\/p>\n

Er du stadig ikke overbevist om at du skal tilbyde\u00a0dine kunder at kunne opdele deres betalinger?\u00a0S\u00e5 vil det m\u00e5ske hj\u00e6lpe dig at vide, at op mod 73% af forbrugerne i unders\u00f8gelsen ville v\u00e6re mere tilb\u00f8jelige\u00a0til at v\u00e6lge en webshop, der tilbyder at man kan k\u00f8be p\u00e5 kredit end en, som ikke tilbyder det.\u00a0<\/p>\n

Swiipe samarbejder med Sparxpres som tilbyder en fordelagtig opdeling af dine kunders betalinger over tid og s\u00e5 er det gratis for dig som webshopejer. Med Sparxpres f\u00e5r forbrugeren tildelt en Sparxpres-kredit, s\u00e5 de kan handle let og hurtigt p\u00e5 tv\u00e6rs af webshops, uden at skulle forny deres kreditvurdering. Servicen sikrer din webshops kunder attraktive og fleksible l\u00e5nevilk\u00e5r, som g\u00f8r det til en af de mest fordelagtige k\u00f8b-nu-betal-senere betalingsmetoder p\u00e5 markedet.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Optim\u00e9r, optim\u00e9r og optim\u00e9r \n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Som n\u00e6vnt under f\u00f8rste\u00a0punkt, er det yderst vigtigt for din webshop at have et hurtigt og nemt checkout.\u00a0\u00a0<\/p>\n

En\u00a0af\u00a0m\u00e5derne\u00a0hvorp\u00e5\u00a0du\u00a0kan optimere og opdatere\u00a0dit\u00a0checkout er at tilbyde autoudfyld af b\u00e5de navn, postnumre og andre gemte oplysninger \u2013 dermed bliver\u00a0dine kunders\u00a0k\u00f8bsoplevelse b\u00e5de hurtigere og mere brugervenlig.\u00a0\u00a0<\/p>\n

Funktionen\u00a0med autoudfyld hj\u00e6lper din webshops kunder med at benytte korrekt terminologi, undg\u00e5 sl\u00e5fejl samt at finjustere deres s\u00f8gning.\u00a0Alt sammen\u00a0noget der\u00a0g\u00f8r det hurtigere og nemmere for dine kunder at gennemf\u00f8re deres k\u00f8b\u00a0\u2013 og som kan v\u00e6re med til at \u00f8ge konverteringen for din webshop.\u00a0\u00a0<\/p>\n

Med et Swiipe checkout beh\u00f8ver Swiipe brugere ikke at indtaste deres k\u00f8bsoplysninger n\u00e5r de handler p\u00e5 din webshop. For med et Swiipe login er disse oplysninger allerede gemt fra nogle af de mange andre webshops, der benytter Swiipe. Det er en fordel for dine kunder, men ogs\u00e5 for dig, da kombinationen af brugervenlighed og hurtighed optimerer k\u00f8bsoplevelsen for dine kunder og \u00f8ger din salgskonvertering.\u00a0<\/p>\n

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Som en ekstra bonus\u00a0kan du med\u00a0Swiipe aktivere Google Autocomplete\u00a0til din webshops checkout. Dette\u00a0hj\u00e6lper\u00a0dine kunder med en autoudfyldning af deres adresse\u00a0for at optimere brugervenligheden mest muligt.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lad Swiipe hj\u00e6lpe din webshop \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Swiipe\u2019s\u00a0mission\u00a0er at\u00a0forbedre hele online k\u00f8bsoplevelsen, s\u00e5 online handel bliver lige s\u00e5\u00a0nemt, og hurtigt, som det er at betale i en fysisk butik.\u00a0Vores overordnede m\u00e5l er at skabe brugervenlige l\u00f8sninger, til gavn for b\u00e5de dig som webshopejer og dine kunder. S\u00e5 hverdagen bliver nemmere n\u00e5r man handler online. Swiipe kan alts\u00e5 hj\u00e6lpe din webshop til at blive endnu mere attraktiv for forbrugerne, og give dig en fordel\u00a0i form af et optimeret checkout,\u00a0som kan\u00a0v\u00e6re med til at\u00a0styrke dig i disse\u00a0Corona-tider.\u00a0\u00a0<\/p>\n

Hvis du har sp\u00f8rgsm\u00e5l eller brug for hj\u00e6lp, er du altid velkommen til at kontakte Swiipe p\u00e5 telefon, via e-mail:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+45 7196 9616<\/a><\/h5>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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kontakt@swiipe.com<\/a><\/h5>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Du har helt sikkert h\u00f8rt at COVID-19\u00a0har eller\u00a0kommer til at have stor indflydelse p\u00e5 online handel og kunderne k\u00f8bsadf\u00e6rd, da shopping,\u00a0som vi kender det i dag,\u00a0er udfordret.\u00a0Indk\u00f8bscentre har v\u00e6ret lukket, alle har v\u00e6ret opfordret til at blive hjemme,\u00a0og\u00a0forbrugerne har derfor omdannet\u00a0deres k\u00f8bsadf\u00e6rd for at\u00a0kunne\u00a0foretage flere indk\u00f8b\u00a0online. Det har derfor\u00a0aldrig\u00a0v\u00e6ret vigtigere end nu, for dig som… Read More »<\/a><\/p>","protected":false},"author":7,"featured_media":6631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9,13,12],"tags":[],"yoast_head":"\nK\u00f8bsadf\u00e6rd \u00e6ndres af Corona: S\u00e5dan kan Swiipe hj\u00e6lpe<\/title>\n<meta name=\"description\" content=\"Swiipe har samlet 3 punkter vedr\u00f8rende hvad du som webshopejer kan g\u00f8re for at optimere din webshop, s\u00e5 den er klar til forbrugerenes \u00e6ndrede k\u00f8bsadf\u00e6rd.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f8bsadf\u00e6rd \u00e6ndres af Corona: S\u00e5dan kan Swiipe hj\u00e6lpe\" \/>\n<meta property=\"og:description\" content=\"Swiipe har samlet 3 punkter vedr\u00f8rende hvad du som webshopejer kan g\u00f8re for at optimere din webshop, s\u00e5 den er klar til forbrugerenes \u00e6ndrede k\u00f8bsadf\u00e6rd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.swiipe.com\/en\/koebsadfaerd-aendres-af-corona-sadan-kan-swiipe-hjaelpe-din-webshop-gennem-krisen\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiipe Payments\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwiipePayments\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T09:31:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T11:16:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiipe.com\/wp-content\/uploads\/2020\/04\/corona-\u00e6ndrer-k\u00f8bsadf\u00e6rden-Swiipe-blogpost-blogindl\u00e6g-coverbillede-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta 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