{"id":12033,"date":"2020-12-17T14:54:58","date_gmt":"2020-12-17T14:54:58","guid":{"rendered":"https:\/\/swiipe.com\/?p=12033"},"modified":"2021-09-02T08:21:07","modified_gmt":"2021-09-02T08:21:07","slug":"4-trin-til-en-optimeret-shopping","status":"publish","type":"post","link":"https:\/\/staging.swiipe.com\/en\/4-trin-til-en-optimeret-shopping\/","title":{"rendered":"4 trin til en optimeret k\u00f8bsoplevelse"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12033\" class=\"elementor elementor-12033\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c9c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c9c67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d940c88\" data-id=\"6d940c88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffd1e7e elementor-widget elementor-widget-spacer\" data-id=\"ffd1e7e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbefd67 elementor-widget elementor-widget-text-editor\" data-id=\"bbefd67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse?\u00a0\u00a0<\/p>\n<p>For ikke nok med at julehandlen er rykket mere og mere online gennem tiden, s\u00e5 har de nye restriktioner sat endnu et skub\u00a0v\u00e6k fra den fysiske handel og hen\u00a0mod\u00a0den online. Derfor vil din webshop\u00a0i den kommende tid\u00a0formentlig\u00a0opleve et \u00f8get antal bes\u00f8gende, som forh\u00e5bentlig bliver til betalende kunder.\u00a0<\/p>\n<p>Det forholder sig fortsat s\u00e5dan at den gennemsnitlige forladte varekurv ligger p\u00e5 68,8%. Hvilket er ensbetydende med at efter dine kunder har v\u00e6ret gennem\u00a0besv\u00e6ret\u00a0med at finde produktet\u00a0og dern\u00e6st\u00a0tilf\u00f8jet\u00a0det til\u00a0deres kurv,\u00a0s\u00e5 v\u00e6lger hele 2 ud af 3 forbrugere at opgive deres k\u00f8b.\u00a0\u00a0<\/p>\n<p>For at \u00f8ge dine chancer for at f\u00e5 dine bes\u00f8gende til at blive betalende kunder, kommer vi i dette indl\u00e6g ind p\u00e5 4 steps som du nemt og hurtigt kan implementere p\u00e5 din webshop, nemlig:\u00a0\u00a0<\/p>\n<ul>\n<li>S\u00f8rg for at kunden ikke m\u00f8der uforudsete omkostninger i\u00a0checkoutet\u00a0<\/li>\n<li>S\u00f8rg for at kunder kan k\u00f8be via g\u00e6steprofiler, og ikke\u00a0skal\u00a0have en profil p\u00e5 din webshop\u00a0<\/li>\n<li>S\u00f8rg for at have en kort og simplificeret k\u00f8bsproces\u00a0<\/li>\n<li>S\u00f8rg for at dine kunder stoler p\u00e5 din webshop, og dermed t\u00f8r k\u00f8be derigennem\u00a0<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe5b2a elementor-widget elementor-widget-heading\" data-id=\"efe5b2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uforudsete omkostninger<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9a9d3 elementor-widget elementor-widget-text-editor\" data-id=\"dc9a9d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Forskningsinstituttet for online brugervenlighed,\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard\u00a0Institute<\/a>, har unders\u00f8gt de mest almindelige grunde til hvorfor kunderne forlader indk\u00f8bskurven.\u00a0\u00a0<\/p>\n<p>Den st\u00f8rste af grundende til en forladt indk\u00f8bskurv, er if\u00f8lge 50% af respondenterne at enten fragt eller andre gebyrer er for h\u00f8je, og de bliver dermed set som en uforudset omkostning.\u00a0\u00a0<\/p>\n<p>Du skal derfor som webshopejer s\u00f8rge for ikke at have for mange, og\u00a0for dyre, ekstra omkostninger i slutningen af k\u00f8bsprocessen. Vejled gerne dine kunder om fragtpriser, og hav gerne flere muligheder, i forskellige prisklasser\u00a0for at im\u00f8dekomme dine kunders \u00f8nsker. For dine kunder vil m\u00e5ske gerne g\u00e5 til den t\u00e6tteste pakkeshop\u00a0i stedet for at f\u00e5 hjemmelevering, hvis de kan spare en del af prisen.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0363a elementor-widget elementor-widget-heading\" data-id=\"2d0363a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G\u00e6steprofiler<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a86ef63 elementor-widget elementor-widget-text-editor\" data-id=\"a86ef63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Vi kan ikke komme udenom at det selvf\u00f8lgelig er rart for webshoppen at have faste kunder, med faste profiler, b\u00e5de i forhold til at g\u00f8re n\u00e6ste k\u00f8bsproces nemmere for kunden hvis de er logget ind, og for generelt at tilf\u00f8je mere v\u00e6rdi til kunden.\u00a0\u00a0<\/p>\n<p>Men det forholder sig desv\u00e6rre s\u00e5dan at hele 28% v\u00e6lger at forlade en webshop, hvis webshoppen vil have kunden til at oprette en kundeprofil for at foretage k\u00f8bet.\u00a0\u00a0<\/p>\n<p>Du skal derfor som webshopejer s\u00f8rge for at tilbyde kunder at handle via en g\u00e6steprofil,\u00a0s\u00e5 de ikke\u00a0skal\u00a0oprette en profil for at handle. Dern\u00e6st kan du\u00a0opfordre alle til at oprette en kundeprofil og fort\u00e6lle om de fordele der er ved at have en profil hos din webshop, p\u00e5 den m\u00e5de giver du dine kunder valget og undg\u00e5r den h\u00f8je frafaldsrate.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66a2f2 elementor-widget elementor-widget-heading\" data-id=\"f66a2f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lang og kompliceret k\u00f8bsproces \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f190171 elementor-widget elementor-widget-text-editor\" data-id=\"f190171\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>21% af forbrugere som v\u00e6lger at opgive deres k\u00f8b, g\u00f8r det grundet webshoppens lange og komplicerede\u00a0checkout\u00a0proces. Det er nemlig s\u00e5dan at de\u00a0standardk\u00f8bssider\u00a0som\u00a0findes p\u00e5\u00a0platforme som\u00a0WooCommerce, Magento 1 og Magento 2\u00a0sagtens kan optimeres.\u00a0\u00a0<\/p>\n<p>Som udgangspunkt er det en god id\u00e9 at du som webshopejer fors\u00f8ger at g\u00e5 gennem k\u00f8bsprocessen p\u00e5 din webshop, og se\u00a0om det\u00a0hele giver mening. Eller om der er nogle felter du kan fjerne. For jo mere du kan simplificere processen, jo bedre en oplevelse giver du dine kunder.\u00a0<\/p>\n<p>Dern\u00e6st kan du ogs\u00e5 kigge p\u00e5 optimeringen af dit\u00a0checkout, hvor der specielt er to essentielle omr\u00e5der som du kan optimere p\u00e5.\u00a0<\/p>\n<ul>\n<li><strong>Reducer antallet af udfyldningsfelter<\/strong>\u00a0<br \/>Tilbyd et One-Click-Buy\u00a0checkout, eller opdater dit\u00a0checkout\u00a0s\u00e5 det kr\u00e6ver s\u00e5 f\u00e5 trin som muligt for dine kunder at udfylde deres oplysninger.\u00a0<\/li>\n<li><strong>Simplificer dit\u00a0checkout<\/strong>\u00a0<br \/>Et l\u00e6kkert og enkelt design fungerer bare bedre, da det skaber overblik og giver dine kunder en f\u00f8lelse af tryghed.\u00a0<\/li>\n<\/ul>\n<p>Hos\u00a0<a href=\"https:\/\/swiipe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u00a0har vi\u00a0netop lavet et plugin der\u00a0optimerer dit\u00a0checkout\u00a0p\u00e5 alle parametre, s\u00e5 det sikrer din webshop den bedste konvertering. Du kan ogs\u00e5 l\u00e6se\u00a0<a href=\"https:\/\/swiipe.com\/4-trin-til-at-optimere-dit-checkout-flow\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, hvor vi\u00a0tidligere\u00a0har\u00a0skrevet om hvordan man nemt og hurtigt f\u00e5r et optimeret\u00a0checkout-flow.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baed076 elementor-widget elementor-widget-image\" data-id=\"baed076\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"750\" height=\"291\" src=\"https:\/\/staging.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091.png\" class=\"attachment-large size-large\" alt=\"Checkout designet til Juleshopping\" loading=\"lazy\" srcset=\"https:\/\/staging.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091.png 941w, https:\/\/staging.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091-300x116.png 300w, https:\/\/staging.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091-768x298.png 768w, https:\/\/staging.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091-18x7.png 18w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2431498 elementor-widget elementor-widget-heading\" data-id=\"2431498\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vis din webshops trov\u00e6rdighed \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd5310 elementor-widget elementor-widget-text-editor\" data-id=\"0fd5310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Selvom vi ser en \u00f8get m\u00e6ngde handel p\u00e5 nettet, findes der fortsat folk som nemt kan tvivle p\u00e5 webshoppens trov\u00e6rdighed, og de vil derfor holde igen med at foretage k\u00f8b og indtaste deres kortoplysninger.\u00a0\u00a0<\/p>\n<p>Hele 17% v\u00e6lger at forlade en webshop, fordi de ikke stoler\u00a0p\u00e5 webstedet.\u00a0<\/p>\n<p>En m\u00e5de hvorp\u00e5 du kan f\u00e5 din webshops trov\u00e6rdighed vist frem, er ved at opbygge en kunderelation via Trustpilot eller lignende platforme, hvor nye kunder\u00a0nemt og hurtigt kan se andre kunders anmeldelser af din webshop.\u00a0<\/p>\n<p>Derudover findes der ogs\u00e5 diverse badges og m\u00e6rker, som f.eks.\u00a0<a href=\"https:\/\/www.emaerket.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-m\u00e6rket<\/a> som er\u00a0den danske certificeringsordning for webshops. Ved at f\u00e5 badges, som e-m\u00e6rket, p\u00e5 din webshop kan dine kunder se at der er en garanti for en sikker nethandel.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198481b elementor-widget elementor-widget-heading\" data-id=\"198481b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Opsummering <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dad568 elementor-widget elementor-widget-text-editor\" data-id=\"4dad568\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ved at f\u00f8lge disse 4 steps kan du\u00a0alts\u00e5\u00a0minimere antallet af kunder som forlader indk\u00f8bskurven, og s\u00f8rge for at dine bes\u00f8gende bliver til betalende kunder. Og der er i denne juletid mange kunder at n\u00e5, for de nyeste tal fra\u00a0<a href=\"https:\/\/www.danskerhverv.dk\/presse-og-nyheder\/nyheder\/juleanalyse-flere-forbrugere-vil-handle-julegaver-pa-nettet\/?utm_campaign=Digital%20Handel%20uge%2050&amp;utm_content=not-used&amp;utm_medium=email&amp;utm_source=ApsisPro\">FDIH\u00a0<\/a>viser at mere end 68% af danskerne forventer at k\u00f8be\u00a0\u00e5rets\u00a0julegaver p\u00e5 nettet.\u00a0\u00a0<\/p>\n<p>Hos\u00a0Swiipe\u00a0\u00f8nsker vi dig en og dine n\u00e6rmeste en gl\u00e6delig jul, med h\u00e5bet om et godt og lykkebringende nyt\u00e5r.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse?\u00a0\u00a0 For ikke nok med at julehandlen er rykket mere og mere online gennem tiden, s\u00e5 har de nye restriktioner sat endnu et skub\u00a0v\u00e6k fra den fysiske handel og hen\u00a0mod\u00a0den online. Derfor vil din webshop\u00a0i den kommende tid\u00a0formentlig\u00a0opleve et&hellip;&nbsp;<a href=\"https:\/\/staging.swiipe.com\/en\/4-trin-til-en-optimeret-shopping\/\" rel=\"bookmark\">Read More &raquo;<\/a><\/p>","protected":false},"author":7,"featured_media":26861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 trin til en optimeret shopping - Swiipe Payments - Nemt, hurtigt og sikkert<\/title>\n<meta name=\"description\" content=\"Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse? 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